International Society of Political Psychology

Juliette and Alexander L. George Outstanding Political Psychology Book Award

The Juliette and Alexander L. George Outstanding Political Psychology Book Award is given for the best book published in the field of political psychology during the previous calendar year. Befitting the extraordinary and far-reaching contributions to scholarship of Juliette and Alexander George, the award winning work should be one that demonstrates the highest quality of thought and makes a major substantive book-length contribution to the field of political psychology, broadly defined.

The award winner will be determined by an interdisciplinary committee. As judged by the award committee, the book should increase substantially our understanding of an issue (or issues) that is central to the concerns of political psychology and the world in which we live.

The award recipient will be strongly encouraged to attend the Annual Meeting and Awards Reception.

Published books carrying a 2020 copyright may be nominated for the award by individuals or publishers.


2021 Award Committee:

TBD (Chair)


THE NOMINATION PROCESS FOR 2021 WILL OPEN IN SEPTEMBER 2020. Please contact the Chair for submission information. The deadline for nominations is 15 December 2020.

Winners will be notified by early March 2021.

First awarded in 2004.


Current Winner

Alexander George Book Award
Markus Prior for Hooked: How Politics Captures People’s Interest

This year’s winner is Markus Prior's book Hooked: How Politics Captures People’s Interest (Cambridge University Press), which clearly fills all of the criteria described for this award.

Political interest is one of the most important concepts in the study of political behavior. It is certainly what brought all of us to this organization and to this convention, but before Hooked, we have never had a comprehensive study of what political interest means, how it develops, and why it matters for democratic government. It is a truly momentous empirical accomplishment that brings multiple datasets and many years of observations to bear on all of his research questions. One very surprising conclusion from the book is that political interest, rather than being event driven, is essentially genetic (or at least learned very early in life). Almost all political junkies get hooked early, and stay hooked throughout life.

What the committee particularly liked about this book is that it offers broad theoretical insights relevant to political psychology, in ways that may be generalized to other contexts. It includes data from four western democracies, a particularly nice feature for an international organization such as ISPP.


Past Winners

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